Why Video Testimonials Are Essential For Building Trust and Credibility

Did you know that 92% of B2B buyers are more likely to pull the trigger on a purchase after reading a trusted review? Yeah, testimonials are that powerful.Customer testimonials are an incredibly important type of B2B content in the marketing strategy. They are typically used to support sales during the consideration and decision stages of the sales funnel. They help the customers feel more confident about making their purchase. Satisfied customers sell everything.