He who grabs attention, wins the ultimate brand recognition prize today. And guess what reigns supreme in capturing that elusive attention? Video. It's not just about entertainment anymore – corporate videos have become a strategic powerhouse for businesses looking to engage, inform, and inspire their audience. Think of them as your brand's secret weapon, capable of captivated audiences, transforming complex ideas into compelling stories, forging authentic connections, and even boosting your bottom line.
But not all marketing videos are are created equal. In the last fee years, the bar for corporate videos is higher than ever. From stunning visuals to captivating storytelling, the best videos leave a lasting impression and inspire action. That's why we've rounded up 15 outstanding video examples that are not just good, but downright brilliant. Get ready to be inspired, entertained, and maybe even shed a tear or two as you witness the power of video in action. Whether you're a seasoned marketer or a video newbie, these examples will spark your creativity and show you what's possible when you unleash the power of video for your brand.
In a nutshell, corporate videos are videos produced by businesses to communicate with their target audience. They're not your average cat meme or viral TikTok dance – these videos are strategic tools designed to inform, inspire, and entertain.
Think of corporate videos as your company's very own highlight reel, and a kind of digital handshake. They're a chance to show off your best side, whether it's your cutting-edge products, your passionate team, your commitment to sustainability, or simply your brand's unique personality.
But why are corporate videos so effective? Here's why they're more than just pretty pictures and sound:
A killer brand video works and sticks in people's minds like a catchy jingle. It's your chance to show the world what makes your company unique and why they should care.
Research shows that viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. 96% of marketers agree that videos have helped increase user understanding of their product or service That's the power of visual storytelling!
Bonus: Read here how you can use videos on LinkedIn
Your audience wants to see the real people behind your brand, not just a faceless corporation. Studies show that upto 54% audience want to see more videos! Corporate videos are your chance to show off your company culture, let your employees be the stars, and share the values that make you tick. It's like inviting your audience backstage for a VIP pass—and trust us, they'll love it.
Think about it: wouldn't you rather do business with a company that feels like a group of passionate individuals working towards a common goal, rather than a cold, impersonal entity? That's the power of humanizing your brand through video. 86% of businesses are already on board, using video to showcase their unique personalities and create genuine connections with their audience. So, why not join the club?
Bonus: Read here the 3 Rules to Humanize your B2B content
Some products and services are about as easy to understand as quantum physics (No Phun Intended). But that doesn't mean you have to leave your audience scratching their heads. Corporate videos are your secret weapon for turning complex ideas into "aha!" moments.
With eye-catching visuals, clear explanations, sound design, and a touch of humor (if it suits your brand), you can make even the most intricate concepts feel approachable and exciting. And remember, a confused mind doesn't buy. Research shows that viewers are a whopping 95% more likely to grasp a concept after watching a video explainer. So, if you want to make sure your message hits home, video is the way to go.
Bonus: Read here the 9 do's and don'ts of good explainer videos
Aesthetics are important, but – the ultimate goal of any corporate video is to drive action. Whether it's signing up for your newsletter, requesting a demo, or making a purchase, videos have the power to turn passive viewers into engaged customers.
It's not just about video footage or about flashy effects or dramatic music; it's about crafting a compelling narrative that showcases the value of your product or service to viewers. And the proof is in the pudding: studies show that adding a video to your landing page can boost conversions by an astonishing 80% or more. So, if you're looking for a way to supercharge your sales funnel, video is your secret ingredient.
Bonus: Read here more B2B video marketing stats and trends
Your employees are your company's most valuable asset, but keeping everyone engaged and informed can be a challenge, especially in today's remote and hybrid work environments. Ditch the dry memos and endless email chains – it's time to inject some fun and personality into your internal communication.
Corporate videos are the antidote to communication boredom. They're a vibrant and dynamic way to share company news, celebrate team wins, deliver training programs, and foster a sense of camaraderie and shared purpose.
Think about it: wouldn't you rather watch a short, visually engaging, video about your company's latest product launch than read a lengthy email? And water cooler gossip dosen't work – videos are the new buzz in the office (By the way, did you know a new season of "The Office" is Coming Soon!). They're a proven way to keep everyone in the loop and boost team morale.
Bonus: Read here about Business Storytelling
In short, creating these corporate videos are a strategic investment that can yield significant returns for your business. They're not just a trend; they're a proven way to connect with your audience, differentiate yourself from the competition, and drive tangible business results.
Ready to unleash the power of a corporate video for your brand? Just contact us, sit back, relax, and enjoy the show! But, its always good to know some insider tips, so here goes. Whether you're a seasoned company video pro or just dipping your toes in the corporate video marketing waters, these tips will help you create corporate videos that truly shine or assess what you should be looking to get from a video marketing agency.
Before you even think about hitting "record," put yourself in your audience's shoes. Are they tech-savvy decision-makers or newcomers to your industry? What challenges keep them up at night? What solutions are they craving? As we like to say, "Good videos resonate with your audience," and that starts with understanding who you're talking to. Tailor your video content to their specific needs and interests, and watch your engagement soar.
A great video starts with a solid plan. Map out your key message, brainstorm visuals, and script your dialogue. Think of it as your video's blueprint. But remember, a video is only as good as its distribution. Where will your audience see it? Your website, social media channels, email campaigns? A well-thought-out distribution strategy ensures your video reaches the right eyes and maximizes its impact.
Speaking of distribution, don't underestimate the power of YouTube. It's not just a place for cat videos – it's the second-largest search engine in the world! A dedicated YouTube channel can become your brand's video hub, a place where your audience can discover all your amazing content. Share your corporate videos, tutorials, behind-the-scenes glimpses, and more. Build a loyal following and watch the traffic to your website flow.
In the age of TikTok and Instagram Reels, attention spans are shorter than ever. Get to the point quickly and keep your videos concise. Aim for a sweet spot of 1-2 minutes for maximum audience engagement. Remember, less is often more when it comes to video content. A shorter, more impactful video is more likely to be watched to the end and leave a lasting impression.
First impressions matter. A poorly produced video can damage your brand's reputation before you even get your message across. Your video is your brand's business card. Invest in good lighting, crisp audio, and professional editing to create a polished look and feel that reflects the quality of your brand.
But high-quality visuals aren't just about looking good – they're also about effectively communicating your message. A B2B video marketing agency understands the nuances of visual storytelling and can help you craft visuals that resonate with your specific audience.
Don't stop there, consider animation! Animated videos can be a game-changer, especially for B2B businesses. They can help simplify complex topics, add a touch of whimsy (a dose of humor), and boost engagement. The key is to find the right balance between live-action and animation to create a visual style that aligns with your brand identity and resonates with your audience.
Your video has captivated your audience – now what? Don't leave them wondering what to do next. A clear, compelling call to action (CTA) is essential. Whether it's "Visit our website," "Sign up for our newsletter," or "Get a free demo," tell your viewers exactly what action you want them to take. A strong CTA can turn your video from a passive viewing experience into a lead-generating machine.
So, what sets the best corporate videos apart? It's not just about following a formula – it's about capturing the essence of your brand and connecting with your audience on a deeper level. Here's what we've learned from our own videos production experience:
Dry facts and figures won't cut it. The most successful corporate videos weave a narrative that tugs at the heartstrings, sparks curiosity, or simply makes people laugh. A good story can make your brand unforgettable. People connect with stories. Weave a narrative that resonates with your audience's emotions, challenges, and aspirations.
Be real, be yourself. Show the human side of your company, warts and all. Let your employees' personalities shine through, and don't be afraid to embrace imperfections. Authenticity builds trust and connection with your audience.
Don't be afraid to experiment. Use bold visuals, unexpected soundtracks, and innovative editing techniques to create a video that stands out from the crowd. Think outside the box to leave a lasting impression. The most memorable videos are often the ones that defy expectations and dare to be different.
What's the one takeaway you want your audience to remember? Make sure your message is clear, concise, and easy to understand. A muddled message is a missed opportunity.
Feeling overwhelmed by the vast world of corporate video possibilities? Don't worry, we've got your back. Here's a curated menu of video types that can spice up your B2B marketing mix and leave your competitors green with envy:
Every brand has a story to tell. Introduce your company like you would at a networking event, but with a dash of cinematic flair. Highlight your mission, values, and unique personality, showcasing the people and passion that drive your business.
Let your satisfied customers do the talking. Authentic testimonials build trust and credibility faster than any sales pitch. Think of them as the digital equivalent of word-of-mouth marketing.
Technical products and services can be a tough nut to crack. Explainer videos are your secret weapon for simplifying complex concepts and making them accessible to your audience. Use a mix of animation, live-action footage, and voiceover to guide viewers through the intricacies of your offering
Position your company as an industry authority by sharing your knowledge and insights. Thought leadership videos can be interviews with experts, panel discussions, or presentations on cutting-edge topics. The goal is to educate and inspire your audience, establishing your brand as a trusted source of information. See one of the many thought leadership videos we produced for Trend Micro.
Don't just tell your audience how great you are – show them a great example too! Case study videos offer a deep dive into real-world examples of how your products or services have helped clients achieve their goals. They're a powerful way to demonstrate your expertise and build credibility.
Let your product shine in the spotlight! Showcase its features, benefits, and ease of use through engaging product demo videos. Give potential customers a virtual test drive and watch their interest grow.
Attracting top talent is crucial for any business. Recruitment videos are your chance to showcase your company culture, highlight employee testimonials, and make a compelling case for why talented professionals should join your team.
Did you host a conference, webinar, or trade show? Don't let those valuable moments fade away. Event recap videos are a fantastic way to share the highlights with those who couldn't attend and keep the buzz going long after the event is over.
Remember, the key is to choose video content types that align with your specific marketing goals and target audience. By incorporating a variety of videos into your strategy, you can effectively engage your audience, build brand awareness, and drive meaningful business results.
It's not just about flashy visuals, music or a big budget, that gets you listed in this group. The best ones grab your attention, make you feel something, and stick with you long after you've clicked away. They tell a story that aligns with the company's values and resonates with the people they're trying to reach. Think of it like this: a great corporate video is like a good friend – easy to talk to, interesting, and leaves you wanting more.
The 15 examples you will see, all have these things in common. They use humor, inspiration, or just plain good information to make you stop scrolling and pay attention. They build trust and make you want to be part of their story.
1. Apple – "Behind the Mac"
This series showcases the diverse ways people use Apple products and services to create and innovate, highlighting the brand's empowering message.
2. ASUS & Intel - "Meet the #EducationExplorers"
This visually stunning video promotes ASUS & Intel's contribution to evolving challenges the education community faces, showcasing its versatility and power through captivating visuals and storytelling.
3. Salesforce – "What Does it Mean to Commit?"
This powerful video promotes Salesforce as a platform for change and to multiply impact of businesses.
4. Canva – "What Will You Design?"
This creative video showcases the endless possibilities of Canva's design platform, empowering individuals and businesses to create stunning visuals with ease.
See Video here! https://youtu.be/C1LaWTjtRqg
5. Google – "Year in Search"
This annual video recap showcases the top search trends of the year, reminding viewers of Google's central role in information discovery. In 2023, it showed 25 years in Search by sharing the top Internet trends of that time.
6. Monday.com – "Work Without Limits"
This dynamic video demonstrates how Monday.com's project management software tools can streamline workflows, boost productivity, and foster collaboration.
See Video Here! https://youtu.be/yjOU3KTYHhw
7. HubSpot – "Spotlight on HubSpot AI"
This insightful video showcases into HubSpot's AI-powered tools, showcasing how they can help businesses streamline their marketing, sales, and customer service efforts to drive growth and efficiency.
8. Codecademy – "If You Could Do Anything"
This inspiring video highlights the transformative power of learning to code, showcasing how it can empower individuals to pursue their passions, achieve their dreams, and make a meaningful impact on the world.
9. Mastercard – "Getting closer together… Priceless"
This heartwarming video celebrates the joy of reuniting with loved ones after a period of separation, emphasizing the value of human connection and shared experiences.
10. Shoper.pl – "Shoper Unicorn"
This campaign for Shoper.pl, a Polish e-commerce platform, is a prime example of building brand awareness through a creative and memorable concept. The unicorn mascot adds a touch of whimsy and personality, while effectively communicating the brand's value proposition of helping businesses grow.
11. Trend Micro - "TrendMicro x Airplane"
This promotional video uses a clever analogy between airplane safety checks and cybersecurity to showcase the importance of Trend Micro's solutions in protecting businesses from cyber threats.
12. BlackRabbit - "Hacker"
This meta video from Blackrabbit.pl itself showcases their expertise in crafting compelling corporate videos that captivate audiences and drive results. It serves as a testament to their creative storytelling and video production capabilities.
13. PayPal – "Pay in 4"
This informative tutorial video explains PayPal's flexible payment option, making it easy for customers to understand and use this convenient feature.
14. Squarespace – "Everything to Sell Anything"
This aesthetically pleasing video showcases the simplicity and elegance of Squarespace's website building technology platform, empowering users to create professional online presences. See Video Here!
GoPro – "Out Story So Far | 20 Years of Capture, Innovation, + Community"
This inspiring video celebrates GoPro's journey over the past two decades, highlighting their innovation, community, and impact on how people capture and share their lives.
Inspired by these incredible video examples? Ready to take your B2B video marketing to the next level? Don't settle for good, demand the best – partner with us - the video marketing agency that's been creating award-winning videos for years.
We understand the unique challenges and opportunities of the B2B landscape. You can read in detail, how we work! Our team of creative experts will work closely with you to craft a video strategy that aligns with your goals, resonates with your audience, and delivers measurable results. Whether you need a brand video that makes a splash, an explainer video that demystifies your complex offerings, or a series of social media videos that get people talking, we've got you covered.
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