How Enterprises Can Use Video to Cut Through the Noise

Enterprises nowadays face a unique challenge: standing out in a world oversaturated with content.
A corporate blog post won’t cut it. A basic social media post won’t cut it. This is why you need engaging videos. They are a powerful tool that grabs your audience's attention, conveys your brand story, builds trust and emotional connection, and - ultimately - drives real business results.

So, how can enterprises use video marketing to stay ahead? Let’s break it down.

Why Video Is No Longer Optional for Enterprises

Fact: 91% of businesses use video in their marketing. If you’re not, you’re already behind.

Enterprise marketing is complex—long sales cycles, multiple decision-makers, and an audience with zero time for fluff. Video bridges the gap by delivering clear, engaging, and memorable content at every stage of the buyer journey.

A great video doesn’t just tell your story—it makes people feel something. And when they feel, they act.

The Enterprise Video Formula for Success

The right video strategy makes all the difference. Here are some common video types that enterprises need in their arsenal:

1. Product Demos – Demo videos are a great way to show, not tell what your product can do. Give your target audience a front-row seat to your product in action - without boring them with the sales pitch. When your potential customers can see the value, they move through the buying journey faster.
2. Customer Testimonial Videos – A happy customer’s words are 10x more powerful than your best marketing copy. Let real customers tell real stories about the impact of your product to help you gain real trust of your potential customers.
3. Training & Educational Videos – Teach, don’t sell. Position yourself as an industry leader while making your audience’s life easier.
4. Explainer Videos – Have a product or service that’s tricky to explain? Creating how to videos using storytelling and visuals that stick (live action or animated explainer videos, for example) can make even the most complex ideas simpler.
5. Brand Videos - they a great way to make your brand voice be heard and increase your brand's visibility. This is vital for reaching the part of your target audience that is not currently in the market for a vendor and landing a place in their memories.
6. Event Videos - capturing your events is a great way to prolong their life beyond the event booth and gather content for your future marketing campaigns. Think: leadership interview videos (because how often do you catch them all in one place?) or short form video content for your social media platforms.  
7. Behind The Scenes Company Content – People connect with people, not faceless corporations. Add that personal touch and showcase your team, your values, and your company culture. A little personality goes a long way.

How to Build an Enterprise-Grade Video Marketing Strategy - And Why You Need One

If you think video marketing is just about producing shiny content and hoping for the best, think again. This is why you need a marketing strategy that will ensure that your entire video marketing efforts don't go to bust.  

So, what should a video marketing strategy entail?  

• Start with the Core Message – Before you hit record, ask: What’s the one thing you want your target audience to remember?
• Choose the Right Platforms – LinkedIn loves thought leadership. YouTube is perfect for deep dives. TikTok? Great for short videos with punchy insights. Adapt your content for different platforms.
• Measure & Optimize Your Video Performance – Views are nice, but conversions are better. Track watch time, engagement, and impact on pipeline.

How to Measure Video Success

Go Beyond Video Views

Sure, a million views look great in a report, but what about other metrics? Track key performance indicators that actually impact your bottom line  or brand metrics, such as watch time, click-through rates, and conversions.

And be wary that in case of video marketing, traditional, click-based measurement may actually be far from perfect. For example, TikTok's research showed, that click attribution method undervalued TikTok purchases by 73% for app advertisers, as website visits were delayed in time:

Iterate to Innovate

Your first idea might not be your best. Test, tweak, and refine based on audience behavior. The best video marketers are constantly optimizing.

A/B Test Different Video Approaches

You can test short form vs. long form. Animated vs. live-action. Your call-to-action placement. It's the data that should drive your creative decisions. That's how you get successful videos.

Why You Need A Video Marketing Agency?

Enterprise video production isn’t a DIY project. It requires strategy, expertise, and execution at scale. This is why many businesses decide to work with external vendors, such as a video production company or a video marketing agency to outsource their content production.  

Because let’s be honest—your nephew with a GoPro and some video editing software isn’t going to drive enterprise-level ROI. Trust us.

Benefits Of Working With A Video Marketing Agency

A video marketing agency will help you with all your video marketing needs, not just the content production:

• Craft a clear video marketing strategy aligned with your enterprise's business goals
• Produce high-quality content that resonates with decision-makers
• Optimize for performance using data-driven insights
• Support your video's distribution by selecting the best video platforms to reach a broader audience
• Help maintain content consistency and frequency  - whether you need to make many videos (or different video types) at the same time or produce new videos regularly, working with a trusted partner makes the job much easier.
• Optimize your video content - for example, did you know that video titles matter? They can encourage viewers to watch your content and are one of the elements of video seo (search engine optimization), assuring your content can be found easier in popular search engines by using relevant keywords.

Creative Video Marketing Tips from Black Rabbit

💡 Think Outside the Box
Don’t be afraid to ditch the corporate tone and experiment. Enterprises don’t have to be boring. User-generated content, live video, and interactive experiences make your brand feel more human.

🎯 Create Personalized Content
One-size-fits-all doesn’t work in enterprise marketing. Segment your audience and tailor your videos to their pain points, industries, or job roles. Personalization isn’t a trend—it’s what drives conversions.

🎬 Go Beyond the Standard Formats
Animated videos, cinematic storytelling, and unexpected narratives make people stop scrolling. Whether it’s humor, bold visuals, or a twist in the story, creativity is what sets great enterprise videos apart.

Final Thoughts: It’s Time to Go Video-First

Enterprise marketing is complex—long sales cycles, multiple decision-makers, and an audience with zero time for fluff. Video is  powerful marketing tool that bridges that gap by delivering clear, engaging, and memorable content at every stage of the buyer journey.

So if you want to:

• Capture attention of your target audience
• Build deeper connections
• Convert more customers

Then you should no longer hesitate to add video to your digital marketing strategy.  Because the enterprises winning today aren’t just using video—they’re leading with it.

Are you ready to make video your biggest competitive advantage?

In a world drowning in (yak!) content, being seen isn’t enough—you need to be remembered. The best enterprise videos don’t just inform; they cut through the noise, spark emotions, and drive action.

Forget playing it safe. The brands winning today are the ones that dare to be different. So, the question isn’t if you should invest in video. It’s how bold you’re willing to be.

🚀 Ready to create something that stops the scroll and sticks in people’s minds? Let’s make it happen!