The holiday season may be over, but here at Black Rabbit we're still feeling the festive spirit! And we have some truly exceptional holiday campaigns from 2024 to thank for that. So we're spreading the joy and sharing them with you as well.
These holiday ads showcase the power of storytelling, proving how brands can capture consumer attention during the festive season with heartfelt, creative, and thought-provoking video content. And even if they don't feature any polar bears or Coca Cola's Christmas truck (sorry!), they still do a heck of a job at creating emotional connections.
From a reindeer’s mischief to a dog’s missing chair, our selection of this year’s holiday ads is packed with moments that made us laugh, reflect, and feel the holiday magic.
On that note, we wish you a 2025 filled with joy, bold ideas, breakthrough campaigns, and limitless creativity. Let's make this year unforgettable!
For the last six years, Posten (the Norwegian Postal Service) has delivered some creative, albeit quirky Christmas video content, and The Reinfall is no exception.
This year’s entry is a 4-minute Netflix-style documentary about one of Santa’s reindeers struggle with a sudden rise to fame and its aftermath.
And the main message? Whatever happens at the North Pole, Posten is there to deliver your christmas gifts. Pretty brilliant, don’t you think?
The "Bubbles" ad, which aired in 10 European countries, is a touching story about an unlikely friendship between two girls separated by a glass pane.
Its powerful message about breaking barriers and finding connection in a divided world resonates deeply with audiences.
With its high quality visuals and haunting music (Carol of the Bells, but reimagined), this 2-minute ad is a masterclass in emotional storytelling.
Did you know Christmas is like the Super Bowl for UK advertisers? This year, two telco giants caught our attention with their holiday marketing efforts:
Vodafone's ad brings back some memories, especially for the brand's customers. It's a nostalgic celebration of four decades of connections, highlighting the role of technology (old and new) keeping people close, no matter the distance.
Tackling the difficult issue of data poverty with creativity and cheer, O2’s campaign showcases how even the smallest gesture can make a big difference. And being able to connect with loved ones can be more valuable than even the most perfect gift.
Why we like those holiday ads?
Well, even though both videos explore the theme of connection, they do it in unique and memorable ways, turning its literal meaning into emotional connections.
Airbnb rarely advertises, but when it does, it makes an impact. This animated ad takes us through Santa’s struggles with delivering presents to hotel guests, reminding us why Airbnb is often a better choice.
Creative, clever, and surprisingly relatable for such a mythical figure!
This Christmas video ad doubles as a journey into the life of an iconic character. After all, everyone’s always asking, “Where’s Waldo,” but no one ever wonders, “Who is Waldo,” right?
Etsy transforms Waldo’s whimsical story into a heartfelt tale of finding just the perfect gift, with Christmas warmth sneaking in right at the end.
It’s a joyful surprise that feels both nostalgic and new. And since Etsy is a marketplace for independent sellers, it’s the closest to a B2B ad on this list.
In this local gem, a dog’s attachment to a chair unfolds into a sweet and unexpected holiday story. IKEA shows us that even the smallest moments can spark the biggest feelings.
Quirky and relatable, it’s everything we’d expect from an IKEA holiday ad.
It’s simple: they all use great storytelling to connect with audiences on an emotional level.
From global marketing campaigns to local gems, these ads prove that a great story transcends boundaries. Whether addressing real-world challenges, sparking nostalgia, or simply spreading joy, these videos deliver the magic of the season in unique ways.
So if you're feeling inspired, reach out to us at Black Rabbit! Let’s create videos that will captivate your target audience, boost your brand visibility or content marketing strategy and leave a lasting impression, going way beyond the holiday season.
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